Lauren Almeda-Reddell and Jason Wahlberg, proprietors of Matching Half Cafe
Carrotmob, the two-year-old San Francisco-born sensation, plans to swarm NOPA's popular Matching Half Cafe this Saturday afternoon to help the business adopt more sustainable practices. If enough customers purchase sweets and savories, coffee and brew, the cafe's proprietors will use the profits to buy a bike trailer to get food from farmers' markets without a car. They'll also kick in a, yes, matching half, to re-invest 200% of what they make during the event for the new transport.
Hatched by San Franciscan Brent Schulkin, Carrotmob is a straight-forward organization of purchasing power to promote a good cause. The idea, according to the group's website, is to "coordinate purchases to reward environmentally and socially responsible businesses with a mob of new customers." Begun in 2008, more than 100 Carrotmobs have sprouted worldwide.
The Wigg Party will host NOPA's venture into consumer mob potential. "It's a great opportunity to showcase what we are building here in the neighborhood," explained Wigg Party founder Morgan Fitzgibbons. The Wiggs organized a competition among local businesses to be selected as a Carrotmob beneficiary. Fitzgibbons said the Matching Half won the opportunity because of their 200% kick-in offer and their choice of realistic goals for the proceeds. The Wigg Party itself is all about sustainability. Taking it's name from the east-west bicycle route, the Wiggle, members work to make the community a leader in the sustainability movement.
Carrotmob regularly turns out a huge crowd of customers. When the group first selected the K&D Market on 16th street in the Mission, hundreds of shoppers lined up outside the grocery for hours and boosted sales to more than $9,000. The market's owners used the profits to re-do indoor lighting to be more environmentally friendly.
To make Saturday's mob scene even more compelling, PBS will film a segment on site for an upcoming feature on Carrotmob. Help get one more bike trailer and one less car on city streets while you grab some coffee,tea, beer, wine, baked goods and more.
Carrotmob @ Matching Half Cafe
1700 McAllister at Baker
Saturday, October 23, 3-6pm
cash purchases only
For Carrotmob theory and practice, check this:
And for how Carrotmob played in the Mission: