Lauren Almeda-Reddell, relaxed for the pic, busy for the mob
Matching Half Cafe: lots of light, great art, and the stained-glass windows
The Carrotmob phenomenon roused mid-NOPA today and dispelled thoughts of drizzle and staying warm and dry indoors. During one brief stopover at about 3:30 this afternoon, more than 75 Carrotmob followers packed into the Matching Half Cafe located at McAllister and Baker streets. Proprietors Jason Wahlberg and Lauren Almeda-Redell and their staff looked a little dazzled, happy, and non-stop busy serving all the new and returning customers. The band Sufi (see clip above) kept the cafe bouncing. Outside on the extra-wide Baker sidewalk, two tents with seating offered respite from the light rain. Gathered round-about were several members of the Wigg Party, including Morgan Fitzgibbons and Ben Kaufman, who greeted all and boosted the event that their group organized. A PBS film crew captured much of the buzz for a feature on Carrotmob, planned for broadcast in a month.
All proceeds from this afternoon's mob mash will be matched by the cafe for a whopping 200% re-direct of funds toward purchase of a bike trailer for trips to the farmers' market. One less car on the streets, reduced oil consumption, and better air quality.
See previous post on Carrotmob in NOPA.