Mission Bicycle Company from 4SP Films on Vimeo.
I meant to post this film from Mission Bicycle Company months ago. When I ran into Jefferson McCarley, Mission Bike store manager, last week at The Summit in the Mission, I remembered how much the film expresses the sheer joy of bicycling. Jefferson tells his own bicycling story so well that his enthusiasm and appreciation make Connecting the City a no-brainer. I first met Jefferson at a SF Bicycle Coalition event a few years ago when I was a new member, and I thought this is a very cool organization to have someone like him as a really active member.
This short documentary about "self-expression and freedom on two wheels" is partly about a great bike shop in the Mission, not in NOPA, that I like to visit. But it also tells the story of two cyclists and what being on two wheels means to them. There are clips of biking in the Panhandle and NOPA so there's the neighborhood connection (if you're wondering). These are beautiful bikes, some hand-crafted with take-notice colors. Check out the one cyclist Jake Swartz built at Mission Bike.
"As long as I'm riding my bike and at least I have that one moment by myself...there's just me sailing through the city." I'm there.
Photo: Mission Bicycle Company
Mission Bikes needs to stop selling single-speeds with only front brakes to novice riders.
ReplyDelete